San Francisco, CA

Temitayo
Osilesi

Senior communications and content strategy leader with 10 years of experience building narrative frameworks, developing executive voice, and shaping how organizations tell their story.

Narrative Strategy Executive Communications Editorial Leadership Brand Communications Crisis Strategy Integrated Storytelling
Temitayo Osilesi — on set at CBS News Bay Area
10
Years
#2, 10, 13
U.S. Markets
Top Markets
SF · Seattle · LA
About

The story doesn't tell itself.
I build the systems that tell it.

I am a senior communications and content strategy leader with 10 years of experience building narrative frameworks, developing executive voice, and shaping how organizations tell their story. My background spans brand narrative, executive communications, crisis strategy, and original content development across broadcast, digital, and social platforms.

I build communications programs from the ground up, lead teams through high-stakes execution, and translate complex information into clear, authoritative stories for large audiences. The discipline that makes that possible was forged in the most unforgiving communications environment that exists — live broadcast — where the margin for error is zero and the standard is set every single day.

"Real storytelling happens behind the scenes, in roles that don't always get the spotlight."

I originated Black in the Bay, designed and launched a daily communications program from inception in the No. 10 U.S. media market, and have developed executive messaging for organizational leaders daily for nearly a decade. I build systems, lead teams, and architect media strategy that shapes how audiences understand the world.

Currently exploring senior opportunities in content strategy, editorial leadership, brand communications, and integrated storytelling.

Based InSan Francisco, CA
Experience10 YearsBroadcast · Digital · Social
MarketsSan Francisco — No. 10
Los Angeles — No. 2
Seattle — No. 13
RecognitionThree C's AwardCommunity-Centered Content
EducationB.A., Communication StudiesCal State Northridge — Mike Curb College
Selected Work

Ten years. One standard.

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01 / Crisis Communications
CBS News Bay Area Evening Edition

January 24, 2026. Immigration enforcement operations active. Anti-ICE protests in San Jose. Winter storm grounding flights. This A Block was produced live, in real time, across all of it. Eleven minutes. Multiple developing stories, live field coverage, elected official interviews, and a national news backdrop shaped into a single clear, authoritative broadcast.

02 / Audience-Centered Messaging
CBS News Bay Area Evening Edition, Jan. 31

Not every important story breaks. This Evening Edition leads with community voices from Benicia, covers winter storm impact on Bay Area residents, and breaks down upcoming electric bill changes for San Francisco households. Public information that requires clarity, precision, and genuine audience empathy to land.

03 / Editorial Range & Platform Strategy
CBS News Bay Area Evening Edition, Feb. 7, 2026

Fourteen minutes. Six story threads. One broadcast. Education equity, live Super Bowl coverage, a fatal hit and run, DOGE protests, and a Stanford felony case — all in the same hour, with the same clarity and authority throughout. Every story is different. The standard never changes.

04 / Data-Driven Narrative
BART Crime Report, CBS News Bay Area

Violent crime on BART down 41%. Five million trips served in a single month. Numbers from a government report mean nothing until someone shapes them into a story people can understand and trust. Forty seconds. No room for ambiguity.

05 / Live Event & Integrated Coverage
Super Bowl LX, CBS News Bay Area

Super Bowl LX came to the Bay Area. On the ground at Levi's Stadium, inside the Apple Music Halftime Show press conference, alongside Team USA Flag Football athletes. Then breaking news. A pro-ICE billboard at Fisherman's Wharf removed amid public pressure. Same broadcast. Different register. Same authority.

Black in the Bay is an original annual editorial franchise I created, developed, and executive-produced at CBS News Bay Area. It documents Black history, civil rights legacy, and the lived experience of Black communities across the Bay Area — combining archival storytelling, community partnerships, and first-person perspective. Full editorial ownership from brief to broadcast, both years.

2023 / Inaugural Installment · Anchored by Justin Andrews
Black in the Bay 2023

The inaugural installment. Established the editorial framework, community partnership model, and narrative approach carried forward in subsequent years. Originated from concept through broadcast with full creative and strategic ownership.

2024 / Second Installment · Anchored by Devin Fehely
Black in the Bay 2024

The second installment. Expanded the franchise with deeper community integration and broader cultural scope, building on the editorial foundation established the prior year. Continued full ownership from narrative strategy through multi-platform distribution.

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Leadership & Community

Building the next generation.

The work doesn't stop at broadcast. For nearly a decade, Temitayo has invested in the infrastructure of the industry — mentoring emerging journalists of color, rebuilding dormant community organizations, and showing up as a speaker and strategist in rooms designed to open doors. This is the changemaker work that runs parallel to the broadcast work.

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College Broadcast News Workshop
Next-Gen Development
Investing in the Pipeline
College Broadcast News Workshop · SAG-AFTRA & SF State
San Francisco, CA · 2026
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AAJA Speed Mentoring at the Seattle Times
Cross-Industry Mentorship
Building Coalitions Across Organizations
AAJA Speed Mentoring · Seattle Times
Seattle, WA · 2019–2022
View More
Seattle Association of Black Journalists
Organizational Leadership
Building the Infrastructure Others Work Inside
Treasurer · Seattle Association of Black Journalists
Seattle, WA / Santa Clarita, CA · 2018–2023
View More
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Resume

Ten years. One standard.

Temitayo Osilesi — Communications & Content Strategy ↓ Download Full Resume (PDF)
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Senior Communications Strategist
Aug 2022 – Mar 2026
CBS News Bay Area (KPIX | Paramount Skydance) — San Francisco, CA
  • Designed and launched a daily communications program from inception for a major-market media organization — establishing editorial standards, platform strategy, brand voice, and audience messaging framework across broadcast, digital, and social. Program performance directly influenced a network-level decision to expand coverage.
  • Developed and maintained executive voice and messaging for organizational spokespeople and leadership daily, translating complex and fast-moving information into authoritative, platform-calibrated narratives.
  • Created and executive-produced Black in the Bay — an original annual PR and thought leadership franchise documenting Black history, civil rights legacy, and Bay Area community experience. Full ownership from concept through multi-platform distribution.
  • Managed real-time issues and editorial crisis response in a continuous high-stakes communications environment, advising spokespeople and leadership on appropriate messaging under deadline pressure.
  • Led a cross-functional team of 8 editorial, production, and on-air professionals through daily live execution inside a zero-margin production environment.
  • Led communications strategy within an augmented and virtual reality production environment, translating immersive technology experiences into accessible narratives for broad public audiences.
Communications Strategist
Jul 2019 – Aug 2022
KIRO-TV (CBS Affiliate) — Seattle, WA
  • Owned weekday communications strategy for a major-market media organization, overseeing editorial direction for a cross-functional team of four across editorial, production, and on-air functions.
  • Managed simultaneous content programs across weekday and weekend schedules, making real-time editorial decisions that balanced brand standards, rapidly evolving information, and platform requirements.
Digital Communications Strategist & Weekend Producer
Jul 2017 – Jul 2019
KBAK/KBFX-TV — Bakersfield, CA
  • Served as sole communications lead on duty, managing all editorial decisions, content development, and real-time execution across a full broadcast program with no backup and no margin for error.
  • Oversaw the organization's full digital communications operation, producing original articles, social copy, and platform-native content across all active channels.
Communications Associate
Jan 2016 – Jul 2017
KABC-TV (ABC7 Los Angeles) — Glendale, CA
  • Supported communications operations at one of the country's largest media organizations, coordinating cross-functional stakeholder communications across editorial, talent, and production teams.
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Guest Speaker · SAG-AFTRA & San Francisco State University

College Broadcast News Workshop

San Francisco, CA · 2026

Invited as a guest speaker and panelist at the College Broadcast News Workshop, hosted jointly by SAG-AFTRA and San Francisco State University. The session addressed what the media industry is actually changing into — and what young professionals need to build right now that isn't being taught in traditional journalism programs.

One thing that stood out: how much of the real storytelling happens behind the scenes, in roles that don't always get the spotlight. Now more than ever, the next generation will need more than on-air skills to keep up. Proud to be part of a conversation that brought that into focus.

A consistent focus across all speaking engagements: supporting the next generation of communicators — particularly journalists of color navigating complex industry transitions.

Speed Mentoring · Asian American Journalists Association

AAJA Mentoring at the Seattle Times

Seattle, WA · 2019–2022

As Treasurer of the Seattle Association of Black Journalists, Temitayo joined the Asian American Journalists Association for a Speed Mentoring event hosted at the Seattle Times newsroom — bringing together emerging journalists of color with working professionals across the industry.

Supporting young journalists of color is what the work is all about. This kind of cross-organizational coalition — SABJ and AAJA in the same room, in the same newsroom — is how the infrastructure of the industry actually changes.

Coalition building, community investment, and showing up for the next generation — across organizational lines and across cities.

Treasurer · Seattle Association of Black Journalists & College of the Canyons

Rebuilding SABJ & Investing in the Pipeline

Seattle, WA / Santa Clarita, CA · 2018–2023

As Treasurer of SABJ, Temitayo was part of the team that relaunched a dormant organization — securing 501(c)(3) nonprofit status, rebuilding financial and operational infrastructure, and leading the social media and PR strategy that expanded organizational visibility across the Pacific Northwest.

That work included creator and influencer outreach campaigns that grew organizational audience and strengthened media relationships across the region — and a community fundraising campaign built around one clear message: Black Voices Matter.

Separately, a guest speaking engagement at College of the Canyons brought the same investment to students at the undergraduate level — building the pipeline from the ground up.

Available for Senior Engagements

Let's work together.

Available for senior content strategy, editorial leadership, brand communications, and consulting engagements.

temitayo.h.osilesi@gmail.com